Region Packaging Case Study
Project Overview
Region Packaging offers comprehensive services for custom box packaging, including mailer boxes, gift boxes, and more. The website was designed to effectively showcase their diverse offerings and simplify the user journey from browsing to requesting a quote.
Project Goals
Highlight Service Offerings: Create a visually engaging platform that highlights the variety of box packaging services.
User-Friendly Navigation: Develop an intuitive layout that allows users to easily explore and understand the services offered.
Lead Generation: Implement contact forms and call-to-action buttons to facilitate inquiries and client engagement.
Focus on Custom and Standard Sizes: Design a comprehensive form that caters to both custom sizes and standard sizes, ensuring users can easily provide the necessary details for their packaging needs.
Branding Consistency: Ensure the website design aligns with the company’s branding to build trust and credibility.
01
Research & Planning
We analyzed competitors and industry leaders in the packaging sector to identify key trends and best practices. This research helped us understand user expectations and the most effective ways to present information about packaging services.
02
Wireframing (Low-Fidelity Wireframes)
In the wireframing stage, we sketched low-fidelity layouts to define the website’s structure. The goal was to establish a clear hierarchy and streamline the user journey from landing on the homepage to submitting a service inquiry.
03
Design System
We established a comprehensive design system that included typography, color schemes, and UI elements. This ensured consistency across all pages and components, allowing for a cohesive look and feel. The design system featured Helvetica as the primary font and a color palette that included Deep Jungle Green, Titanium Yellow, Eggshell, and Light Gray.
Typography
Color Palette
04
Visual Design (High-Fidelity Wireframes) & Responsive Layout
We developed high-fidelity designs, selecting a color palette and typography that reflected Region Packaging's brand identity. The visual design focused on a clean, modern aesthetic that would appeal to both small businesses and larger corporations. We also designed responsive layouts to ensure a seamless experience across all devices.
05
Prototyping
Interactive prototypes were created to simulate user interactions. This step was crucial in testing the navigation flow and ensuring the call-to-action elements were effectively placed for maximum user engagement.
06
Delivering to Developers
The finalized designs, along with detailed style guides and assets, were handed over to the development team. This ensured a smooth transition from design to implementation.
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